In our previous article, Feel It Still’s Wide-Ranging Appeal, we looked at aspects of the song that enabled it to connect with an array of audiences and find success among a diverse group of Billboard charts including the Hot 100, US Adult Contemporary, US Adult Top 40, US Alternative Songs, US Dance Club Songs, US Hot Rock Songs, US Mainstream Top 40, and US Rhythmic.
In this article, we explore some of the key characteristics that enable Feel It Still to stand out from its contemporaries and get noticed.
Atypical Short & Condensed Structure
Feel It Still possesses a structure that is very short and condensed compared to most of the songs that land in the Top 10 of the Hot 100:
Section Count: Feel It Still is composed of eight song sections, which is a lower section count than most of the songs that landed in the Hot 100 Top 10 during the first three quarters of 2017. Of those 53 Top 10 hits, only 28% featured eight or fewer sections, most of which stem from the Hip Hop/Rap genre. Feel It Still features an intro, two verses, three choruses and two bridges (which is an anomaly). What it DOESN’T contain is a pre-chorus, post chorus, or outro, each of which are utilized in over half of the songs that landed in the Top 10 during the first three quarters.
Song Length: Clocking in at just 2:38, Feel It Still is the third shortest song to land in the Hot 100 Top 10 this year. It follows Gucci Gang and Juju On That Beat, which land at 2:04 and 2:24, respectively.
Verse Length: The average length of a verse in a Top 10 hit during the first three quarters of 2017 was 31 seconds. Feel It Still’s verse sections land at just 12 seconds, and as a result usher the listener through the song at a quicker pace.