BALANCING ARTISTRY WITH COMMERCIAL APPEAL
(Includes Video Recording of the Live Masterclass + Masterclass Materials)
This masterclass provides you with unique insight into how to achieve success and longevity in today’s competitive music scene while remaining true to your own unique artistry.
Using in-depth case studies, we explore how recent, diverse artists including Billie Eilish, Bruno Mars, Taylor Swift, Ariana Grande and others have continuously evolved to stay relevant and ahead of the curve, all while maintaining their signature sound and a cohesive image and persona.
Over the course of this 2.5 hour masterclass, you will learn:
- How today’s A-list artists have evolved to remain relevant in this fast-changing musical landscape while remaining true to their artistry
- What signature sounds have remained constant as their bodies of work evolve
- How they’ve capitalized on and pushed the boundaries of, emerging trends, and put their unique spins on the sounds of the day
- How they marry their sound, persona and image
- Their use of cross-genre pollination to heighten the song’s reach potential
- How they’ve successfully balanced innovation with just enough familiarity to keep evolving as an artist while at the same time meeting audience expectations
- And much more
By attending this masterclass, you’ll walk away with a trove of new ideas you’ll be able to immediately apply to your creative process and a brand-new perspective on how to achieve success and longevity in a competitive music scene while remaining true to your unique artistry.
Balancing Artistry with Commercial Appeal gave me incredible insights about trends, identity, influences, strategies and evolution of great songs and artists. It’s definitely a great Masterclass for artists that want to develop their own signature maintaining their identity and audience
Diego Amorocho // Producer
Octogram