Join us for this masterclass where we
pull back the curtain on the patterns behind today’s hits.


Where Creativity and Science Intersect

Hit Songs Deconstructed PRO Subscribers get 10% off this event. PREMIERE subscribers receive complimentary admission. Click here to request your discount code.

A Hit Songs Deconstructed Masterclass

Throughout this masterclass you will apply the techniques learned during each class to your original song.

Your masterclass registration includes five live online classes (segments are not pre-recorded) with listening sessions at the end of each lecture, personalized feedback on your original song, proprietary Hit Song Deconstructed workshop materials, and videos of each class.

Today’s hitmakers understand that
great music is made where art and science meet.

That’s why they combine their unique creativity with tried and true techniques for arranging their songs, composing earworm melodies, and writing lyrics that connect with wide-spread audiences.

If you want to compete at the highest levels, you need start using them too.

Sometimes you just can’t get a song out of your head…
want to know why?

Over the course of three months and six classes (every other Saturday), this hands-on masterclass will pull back the curtain on the patterns behind today’s hits with a focus on how they affect the listener, providing you with techniques that you can immediately start using to write and produce songs that can compete on the hit song stage.

This is a hands-on masterclass where you will actively work on your music.

During this masterclass, you will take one of your original songs and apply the techniques you learn during each class to optimize your song’s impact. Throughout the masterclass, there will be listening sessions where you will have the opportunity to share your song with the group, discuss your process, and get feedback from both David Penn and other participants.

Each class will get you in tune with current trends and focus on techniques for optimizing specific aspects of your song including:

  • Creating & Arranging Earworm Melodies
  • Building An Engaging Narrative and Using Effective Rhyme Schemes
  • Heightening Engagement Through Vocal Production
  • Creating an Engaging & Memorable Ride through Song Structure, Energy, and Arrangement
  • Strategic Song Section Optimization and Hook Maximization Techniques
  • The key techniques used in producing, editing and mixing today's hits and what they achieve
  • Current trends, techniques and best practices for maximizing audience connection value and engagement

Classes are between 3 - 4 hours long and take place online on Saturdays at 11AM EST on September 12, September 26, October 10, October 24, November 7 and November 21.

In between classes you will be asked to apply the techniques you learned to optimize the impact of one of your original songs.

Videos of each class will be made available to participants following each masterclass segment.

Limited Seats Available

Seats are available on a first-come, first-served basis.

Your masterclass registration includes five live online classes (segments are not pre-recorded), personalized feedback on your original song, workshop materials, and videos of each class.

*Dates subject to change.

Your Host: David Penn
Co-Founder, Hit Songs Deconstructed

David is a recognized expert in the craft and trends behind hit songs and has been featured by Billboard, Variety, Music Week, Canadian Musician Radio, BMI, Financial Times, and the Economist, to name a few. He also regularly guest lectures at top universities such as Berklee College of Music, NYU, and Frost School of Music, as well as at industry events such as Music Biz, DIY Musician Conference and others.
A music connoisseur of all time periods and genres, he is a “go-to” consultant for songwriters, producers, publishers and labels.

Guest Speaker: Prince Charles Alexander
Grammy winning, multi-platinum music producer, mixing engineer and professor at Berklee College of Music

Prince Charles Alexander is a Grammy winning, multi-platinum music producer, mixing engineer and professor at Berklee College of Music. At Berklee, he created the Commercial Record Production minor curriculum for the Music Production and Engineering major, co-authored the Vocal Production course and authored the Commercial Vocal Production graduate course for Berklee Online. From 2005 to 2014 he also taught at NYU’s Clive Davis Institute of Recorded Music.

Prince Charles’ client list includes Mary J. Blige, Sting, Destiny’s Child, Aretha Franklin, the Notorious BIG, J Lo and Diddy. But, his most recent successes are those of his former students, including two that are currently garnering huge success as artists in the music industry, Charlie Puth and Maggie Rogers.

What Workshop and Masterclass
Past Participants Are Saying

Inside the Hit Song Matrix is for you if:

• You want to compete at the highest levels and attain continued commercial success
• You want new tools to evaluate your songs' strengths and weaknesses and help prime them for maximum impact
• You are ready to take the leap and combine your unique creativity with a little bit of science
• You are willing to devote time to virtually collaborate with other participants in between classes to apply the techniques covered

By applying the techniques you learn during this masterclass to your music, you will take your writing and producing skills to the next level, regardless of the genre you’re working in.


2020/03/12 03:59:59

Registration is now closed.

Guest Speakers

Service Image

Rick BarkerHost of the Music Industry Blueprint PodcastFormer Manager of Taylor Swift

Rick Barker is host of the Music Industry Blueprint podcast and former manager of superstar Taylor Swift.

During his presentation, he is going to talk to you about best practices for getting your music in front of an audience using social media. You’ll learn what social platforms you need to be on, what type of content you should be posting, how often, and how to automate things to save time. Rick will also hone in on social media best practices that are specific to your role in the industry, whether you are a songwriter, a producer, or an artist.

At the end of his presentation he will take your questions.

Service Image

iLL FactorGrammy Nominated ProducerFounder of Beat Academy

ill Factor is the founder of Beat Academy and a Grammy nominated producer who has worked with some of the biggest names in music including Justin Timberlake, Calvin Harris, Cher, Skylar Grey, Natasha Bedinfield, and that’s just to name a few.

During his session, he will share production techniques and best practices geared to take your songs to the next level and then show you how to recreate some of the sounds and beats from our masterclass case studies in Logic from scratch. During this presentation he will also reveal some of his own personal tips and tricks, take your questions and, after the presentation has concluded, make all the sounds and beats created during this live session available for download, so you can add them to your personal library.