INSIDE THE HIT SONG MATRIX
Where Creativity and Science Intersect
INSIDE THE HIT SONG MATRIX
Where Creativity and Science Intersect
Hit Song Arrangement & Production
Discover the science and patterns
behind how today’s hit songs are arranged and produced!
Saturday and Sunday, July 11th & July 12th
11AM ET | Online
Join us for this workshop where we pull back the curtain on the patterns behind hit vocal melody and hit vocal delivery!
Your registration includes the live, online two-day workshop, Q&A throughout both workshop sessions, the presentation deck, exclusive Hit Songs Deconstructed materials to assess your songs and optimize them for commercial success. A video of the class will also be made available to participants following the workshop.
Due to the intimate nature of this workshop, there are limited seats available.
Today’s hitmakers understand that
great music is made where art and science meet.
That’s why they combine their unique creativity with tried and true techniques for arranging their songs, composing earworm melodies, and writing lyrics that connect with widespread audiences.
If you want to compete at the highest levels, you need start using them too.
Earworm melodies and stellar lyrics are only part of the equation when it comes to crafting hits that compete at the highest levels. Today’s hitmakers know that in order for a song to stand out on the hit song stage, it needs to be strategically arranged and produced to seal the deal.
This two-day masterclass taught by HSD co-founder David Penn and special guest speaker Prince Charles Alexander, Grammy-winning, multi-platinum producer and engineer, will pull back the curtain on the patterns behind how today’s hits are methodically structured, arranged, produced and mixed to heighten the listener’s emotional connection to the song and keep audiences coming back for more.
SATURDAY, JULY 11: DECONSTRUCTING TODAY'S HITS
The Five Pillars of Hit Song Arrangement
Using in-depth case studies, The Five Pillars of a Hit Song Arrangement, and the Hit Songs Deconstructed methodology, David Penn will deconstruct a slew of Top 10 hits, pulling back the curtain on the patterns and science behind how they are strategically structured and arranged. At the end of this class, you will walk away with an array of proven tools and techniques to heighten your listener’s emotional connection with a song and keep audiences coming back for more.
SUNDAY, JULY 12: RECONSTRUCTING TODAY'S HITS
Arrangement, Production, Mixing
In a live Pro Tools session, David Penn and Prince Charles Alexander will take a deep dive into two recent hit song case studies where they deconstruct and reconstruct these hits to show the methodical arrangement and production techniques that made them so effective. You'll gain rare insight into the producer/engineer thought process and come away with an array of proven techniques geared to help your songs compete on the hit song stage.
Using the Hit Songs Deconstructed Five Pillars of Hit Song Arrangement, and in-depth case studies deconstructing today’s hits, Hit Songs Deconstructed Co-Founder, David Penn, will pull back the curtain on the science and patterns behind how today’s hits are strategically arranged to heighten the listener’s emotional connection to the song and keep audiences coming back for more.
During each of the main case study deconstructions, Grammy winner and Berklee Professor, Prince Charles Alexander, will take you into an audio session where he reconstructs the main masterclass case studies using Pro Tools. Here, you will have the opportunity to see and hear what happens when some of the individual elements covered during the deconstructions are added and removed from the mix, and you’ll learn some of the key production techniques that were employed when arranging the song.
You'll gain a unique perspective into how today’s biggest hitmakers structure and arrange their songs for maximum impact, including:
- How to create an engaging energy flow that keeps your listeners engaged from start to finish
- Techniques for creating standout, attention-grabbing moments throughout the song
- Strategically balancing repetition and contrast both within and across song sections
- Using genre fusion to bolster your song’s impact while, at the same time, helping it connect with diverse audiences
- The key techniques used in producing, editing and mixing today's hits and what they achieve
- Current trends, techniques and best practices for maximizing audience connection value and engagement
- And much more!
At the end of this masterclass, you will walk away with:
- A new lens through which to understand how today’s hits are strategically arranged, produced and mixed to heighten the listener’s emotional connection with a song
- A toolbox of proven techniques that will help take your song production to the next level
- Unique insight into the producer/engineer mindset and the thought process that goes into making production, editing and mixing decisions
- Proprietary Hit Songs Deconstructed materials that will help you objectively assess your music and prime them for maximum impact.
Limited seats available.
Guest Speaker: Prince Charles Alexander
Grammy winning, multi-platinum music producer, mixing engineer and professor at Berklee College of Music
Prince Charles Alexander is a Grammy winning, multi-platinum music producer, mixing engineer and professor at Berklee College of Music. At Berklee, he created the Commercial Record Production minor curriculum for the Music Production and Engineering major, co-authored the Vocal Production course and authored the Commercial Vocal Production graduate course for Berklee Online. From 2005 to 2014 he also taught at NYU’s Clive Davis Institute of Recorded Music.
Prince Charles’ client list includes Mary J. Blige, Sting, Destiny’s Child, Aretha Franklin, the Notorious BIG, J Lo and Diddy. But, his most recent successes are those of his former students, including two that are currently garnering huge success as artists in the music industry, Charlie Puth and Maggie Rogers.
Your Host: David Penn
Co-Founder, Hit Songs Deconstructed
David is a recognized expert in the craft and trends behind hit songs and has been featured by Billboard, Variety, Music Week, Canadian Musician Radio, BMI, Financial Times, and the Economist, to name a few. He also regularly guest lectures at top universities such as Berklee College of Music, NYU, and Frost School of Music, as well as at industry events such as Music Biz, DIY Musician Conference and others.
A music connoisseur of all time periods and genres, he is a “go-to” consultant for songwriters, producers, publishers and labels.
Inside the Hit Song Matrix is for you if:
• You want to compete at the highest levels and attain continued commercial success
• You want new tools to evaluate your songs' strengths and weaknesses and help prime them for maximum impact
• You are ready to take the leap and combine your unique creativity with a little bit of science
By applying the techniques you learn during this masterclass to your music, you will take your writing and producing skills to the next level, regardless of the genre you’re working in.
Limited Seats Available
Classes are 2 - 3 hours long and your registration includes the live, two-day online masterclass with Q&A, the presentation deck, and exclusive Hit Songs Deconstructed materials to assess your songs and optimize them for commercial success. A video of the class will be made available following the masterclass.
Classes are between 2 - 3 hours long and take place online on Saturdays at 11AM EST on March 14, March 28, April 11, April 25, May 9, and May 23.
In between classes you will be asked to apply the techniques you learned to optimize the impact of one of your original songs.
Videos of each class will be made available to participants following each masterclass segment.