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Join us for this masterclass where we
pull back the curtain on the patterns behind today’s hits.

INSIDE THE HIT SONG MATRIX

Where Creativity and Science Intersect

There is only one spot left. Is it yours?

REGISTRATION CLOSES IN:

2020/03/12 03:59:59

Registration is now closed.

Throughout this masterclass you will apply the techniques learned during each class to your original song.
Your masterclass registration includes six live online classes (segments are not pre-recorded), personalized feedback on your original song, workshop materials, videos of each class, and complimentary access to Hit Songs Deconstructed for the duration of the masterclass, a value of $130.

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A live online workshop
taking place over the course of
6 x Saturdays at 11AM EST.

Dates include: March 14, March 28,
April 11, April 25, May 9, and May 23.*

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This hands-on masterclass will pull back the curtain on the patterns behind today’s hits, providing you with techniques that you can immediately use to channel your unique creativity into songs that can compete on the hit song stage.
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Price: $549
PRO Subscriber? Get your discount code >>
PREMIERE Subscriber? Get your free admission code>>

Today’s hitmakers understand that
great music is made where art and science meet.

That’s why they combine their unique creativity with tried and true techniques for arranging their songs, composing earworm melodies, and writing lyrics that connect with wide-spread audiences.

If you want to compete at the highest levels, you need start using them too.

Sometimes you just can’t get a song out of your head…
want to know why?

Over the course of three months and six classes (twice a month on Saturdays), this hands-on masterclass will pull back the curtain on the patterns behind today’s hits with a focus on how they affect the listener, providing you with techniques that you can immediately start using to write and produce songs that can compete on the hit song stage.

This is a hands-on masterclass where you will actively work on your music.

During this masterclass, you will take one of your original songs, and, through collaboration with other participants, apply the techniques you learn during each class to optimize your song’s impact. At the end of the three-month period, you will have the opportunity to share your song with the group, discuss your process, and get feedback from both David Penn and other participants.

Each class will get you in tune with current trends and focus on techniques for optimizing specific aspects of your song including:

  • Creating & Arranging Earworm Melodies
  • Building An Engaging Narrative and Using Effective Rhyme Schemes
  • Heightening Engagement Through Vocal Production and Strategic Harmony, Tempo, Key & Instrument Choices
  • Creating an Engaging & Memorable Ride through Song Structure, Energy, and Arrangement
  • Strategic Song Section Optimization and Hook Maximization Techniques

Classes are between 2 - 3 hours long and take place online on Saturdays at 11AM EST on March 14, March 28, April 11, April 25, May 9, and May 23.

In between classes you will be asked to apply the techniques you learned to optimize the impact of one of your original songs.

Videos of each class will be made available to participants following each masterclass segment.

Inside the Hit Song Matrix is for you if:

• You want to compete at the highest levels and attain continued commercial success
• You want new tools to evaluate your songs' strengths and weaknesses and help prime them for maximum impact
• You are ready to take the leap and combine your unique creativity with a little bit of science
• You are willing to devote time to virtually collaborate with other participants in between classes to apply the techniques covered

By applying the techniques you learn during this masterclass to your music, you will take your writing and producing skills to the next level, regardless of the genre you’re working in.

Limited seats available.

*Dates subject to change.


“Even though I’ve been writing professionally for over ten years, I’ve found several nuggets of gold in each presentation that have improved my writing already.”

Roy Stride
Hit Songwriter, Producer, Artist
One Direction, 5 Seconds of Summer, Scouting for Girls

This workshop will help you understand how these techniques have evolved to remain current, fresh and engaging, get you in tune with what is happening TODAY, and help you prime your creativity for success in today’s rapidly evolving music scene.

Your Host

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David Penn
Co-Founder, Hit Songs Deconstructed

David Penn is co-founder of Hit Songs Deconstructed.

David is a recognized expert in the craft and trends behind hit songs and has been featured by Billboard, Variety, Music Week, Canadian Musician Radio, BMI, Financial Times, and the Economist, to name a few. He also regularly guest lectures at top universities such as Berklee College of Music, NYU, and Frost School of Music, as well as at industry events such as Music Biz, DIY Musician Conference and others.

A music connoisseur of all time periods and genres, he is a “go-to” consultant for songwriters, producers, publishers and labels.

Guest Speakers

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Rick Barker
Host of the Music Industry Blueprint Podcast
Former Manager of Taylor Swift

Rick Barker is host of the Music Industry Blueprint podcast and former manager of superstar Taylor Swift.

During his presentation, he is going to talk to you about best practices for getting your music in front of an audience using social media. You’ll learn what social platforms you need to be on, what type of content you should be posting, how often, and how to automate things to save time. Rick will also hone in on social media best practices that are specific to your role in the industry, whether you are a songwriter, a producer, or an artist.

At the end of his presentation he will take your questions.

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iLL Factor
Grammy Nominated Producer
Founder of Beat Academy

ill Factor is the founder of Beat Academy and a Grammy nominated producer who has worked with some of the biggest names in music including Justin Timberlake, Calvin Harris, Cher, Skylar Grey, Natasha Bedinfield, and that’s just to name a few.

During his session, he will share production techniques and best practices geared to take your songs to the next level and then show you how to recreate some of the sounds and beats from our masterclass case studies in Logic from scratch. During this presentation he will also reveal some of his own personal tips and tricks, take your questions and, after the presentation has concluded, make all the sounds and beats created during this live session available for download, so you can add them to your personal library.

There are only a few seats left.

To take advantage of this unique opportunity, you need to act fast.
Remaining seats are available on a first-come, first-served basis and registration closes this Wednesday, March 11th.

Your masterclass registration includes six live online classes (segments are not pre-recorded), personalized feedback on your original song, workshop materials, videos of each class, and complimentary access to Hit Songs Deconstructed for the duration of the masterclass, a value of $130.

To attain the knowledge and skill required for continued commercial success, you have to treat your writing and producing like a business.

This means that you need to put in the time. You need to be disciplined. You need to continuously hone your craft, whether you feel inspired to or not. You need to stay in tune with how today’s music scene is evolving. And, most importantly, you need to understand how your music connects with your listeners.

By attending this masterclass, you'll come away with new insights, tools, and techniques that you can immediately apply to your own songwriting and producing.

Videos of the class will be made available to participants following each masterclass segment.

This means that you need to put in the time. You need to be disciplined. You need to continuously hone your craft, whether you feel inspired to or not. You need to stay in tune with how today’s music scene is evolving. And, most importantly, you need to understand how your music connects with your listeners.

Inside the Hit Song Matrix is for you if:
• You want to compete at the highest levels and attain continued commercial success
• You want new tools to evaluate your songs' strengths and weaknesses and help prime them for maximum impact
• You are ready to take the leap and combine your unique creativity with a little bit of science
• You are willing to devote time to virtually collaborate with other participants in between classes to apply the techniques covered

There are no shortcuts. But if you put the time into applying what you learn during this masterclass, you will take your writing and producing skills to the next level, regardless of the genre you’re working in.

Each class will get you in tune with current trends and focus on techniques for optimizing specific aspects of your song including:

  • Creating & Arranging Earworm Melodies
  • Building An Engaging Narrative and Using Effective Rhyme Schemes
  • Heightening Engagement Through Vocal Production and Strategic Harmony, Tempo, Key & Instrument Choices
  • Creating an Engaging & Memorable Ride Through Song Structure, Energy, and Arrangement
  • Strategic Song Section Optimization and Hook Maximization Techniques

Classes are between 1.5 hours - 2 hours long and take place on Saturdays at 11AM EST on February 15, March 14, April 11, May 9, June 13, June 27.

In between classes you will apply the techniques you learn during each class to optimize your selected song’s impact.

During our last class, you will have the opportunity

Videos of the class will be made available to participants following each masterclass segment.

Join us for this masterclass where we pull back the curtain on the patterns behind today’s hits and the techniques being used by today's hitmakers.

Learn how to combine your unique creativity with the proven techniques today’s hitmakers are using to connect with wide-spread audiences and keep them coming back for more!

This live, online masterclass takes place over a 5-month period on Saturdays at 11AM EST.