INSIDE THE HIT SONG MATRIX
Where Creativity and Science Intersect
A Hit Songs Deconstructed Masterclass
Throughout this masterclass you will apply the techniques learned during each class to your original song.
Your masterclass registration includes five live online classes (segments are not pre-recorded) with listening sessions at the end of each lecture, personalized feedback on your original song, proprietary Hit Song Deconstructed workshop materials, and videos of each class.
Today’s hitmakers understand that
great music is made where art and science meet.
That’s why they combine their unique creativity with tried and true techniques for arranging their songs, composing earworm melodies, and writing lyrics that connect with widespread audiences.
If you want to compete at the highest levels, you need to start using them too.
Sometimes you just can’t get a song out of your head…
want to know why?
Over the course of three months and six classes (every other Saturday), this hands-on masterclass will pull back the curtain on the patterns behind today’s hits with a focus on how they affect the listener, providing you with techniques that you can immediately start using to write and produce songs that can compete on the hit song stage.
Using the Hit Songs Deconstructed methodology, and an array of in-depth Hot 100 Top 10 case studies, each class will get you in tune with current trends and focus on techniques for optimizing specific aspects of your song. Following each class, you will receive proprietary Hit Songs Deconstructed materials to help you assess your song for strengths and weaknesses and apply the techniques learned.
This is a hands-on masterclass during which you will continuously work on and improve one of your own original songs.
Over the course of this masterclass, you will take one of your original songs and apply the techniques you learn during each class to optimize your song’s impact. Throughout the masterclass you will have the opportunity to participate in one-on-one sessions with the masterclass instructors to discuss and receive feedback on your song. The masterclass will conclude with a group listening session where you will have the opportunity to play your song for the group, discuss your process, and get additional feedback.
What topics will be covered over the course of this masterclass?
- Crafting and arranging earworm melodies and vocal hooks
- Writing engaging lyrics and bolstering connection through effective rhyme schemes
- Creating a dynamic & memorable listening experience through strategic song structure, energy and arrangement techniques
- Production, editing and mixing techniques to heighten emotional connection and engagement
- Strategic song section optimization and hook maximization techniques
When you register for this masterclass, you will also gain access to a private Facebook group where you will have the opportunity to share your song with the group, discuss your process, and get feedback from both David Penn, Prince Charles Alexander and other participants.
Classes are between 3 - 4 hours long and take place online on Saturdays at 11AM EST on March 20, April 3, April 17, May 1, May 15, May 29,
Limited Seats Available
Seats are available on a first-come, first-served basis.
Your masterclass registration includes six live online classes (segments are not pre-recorded), personalized feedback on your original song, workshop materials, and videos of each class.
*Dates subject to change.
Co-Founder, Hit Songs Deconstructed
David is a recognized expert in the craft and trends behind hit songs and has been featured by Billboard, Variety, Music Week, Canadian Musician Radio, BMI, Financial Times, and the Economist, to name a few. He also regularly guest lectures at top universities such as Berklee College of Music, NYU, and Frost School of Music, as well as at industry events such as Music Biz, DIY Musician Conference and others.
A music connoisseur of all time periods and genres, he is a “go-to” consultant for songwriters, producers, publishers and labels.
Special Guest Prince Charles Alexander
Grammy winning, multi-platinum music producer, mixing engineer and professor at Berklee College of Music
Prince Charles Alexander is a Grammy winning, multi-platinum music producer, mixing engineer and professor at Berklee College of Music. At Berklee, he created the Commercial Record Production minor curriculum for the Music Production and Engineering major, co-authored the Vocal Production course and authored the Commercial Vocal Production graduate course for Berklee Online. From 2005 to 2014 he also taught at NYU’s Clive Davis Institute of Recorded Music.
Prince Charles’ client list includes Mary J. Blige, Sting, Destiny’s Child, Aretha Franklin, the Notorious B.I.G., J Lo and Diddy. But, his most recent successes are those of his former students, including two that are currently garnering huge success as artists in the music industry, Charlie Puth and Maggie Rogers.
What Workshop and Masterclass
Past Participants Are Saying
Dr. O, producer, Young M.A., Chris Brown, Lil Wayne
"Amazing workshop, I wish this type of class was taught in my undergraduate or even graduate school curriculum. Spot on with the analysis and relevant to any music theory, composer, songwriter, or producer in the game now. Bravo!”
Roy Stride, Hit Songwriter, Producer, Artist
One Direction, 5 Seconds of Summer, Scouting for Girls
"I've been writing professionally for over ten years but I've found several nuggets of gold in each presentation that have improved my writing already.”
Jay Rodriguez, Grammy nominated musician, film composer, producer and arranger
Prince, Elvis Costello, Miley Cyrus, Celia Cruz, Tito Puente, Akon, Wu Tang Clan, DJ Premiere, Guru
“This was one of the most thorough, well-presented and thought out master classes on pop writing I have ever experienced. It was also made user friendly by David Penn’s deep understanding of the music he was teaching.”
Asier Cazalis, Grammy nominated songwriter and artist
“Very thorough, fun and insightful. Kind of a moneyball for songwriting, which is an interesting and original way of analyzing the creative process. As a pro I recommend this workshop to songwriters of any level.”
Carrie Cunnignham, Singer, songwriter, live sound engineer, auctioneer, CEO of Sound Barn Publishing
“The masterclass was so informative! Seeing what I usually hear in a visual form really solidifies things. I love the multiple visual explanations!”
George Haughton, Educator/Songwriter
“What I learn from these workshops and the Hit Songs Deconstructed website in one month would take me years to figure out on my own, and by then, it wouldn’t even apply to the current music scene. These are not just songwriting tips and tricks; these workshops are a masterclass in hit songwriting, as is the website. If you’re truly serious about being a professional in this business, Hit Songs Deconstructed will put you on that path.”
Inside the Hit Song Matrix is for you if:
• You want to compete at the highest levels and attain continued commercial success
• You want new tools to evaluate your songs' strengths and weaknesses and help prime them for maximum impact
• You are ready to take the leap and combine your unique creativity with a little bit of science
• You are willing to devote time to virtually collaborate with other participants in between classes to apply the techniques covered
By applying the techniques you learn during this masterclass to your music, you will take your writing and producing skills to the next level, regardless of the genre you’re working in.