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BALANCING ARTISTRY
WITH COMMERCIAL APPEAL

How to Achieve Success and Longevity While Remaining True to Your Unique Voice

Case studies include Billie Eilish, Bruno Mars, Taylor Swift, Ariana Grande, and more!

Saturday, September 18th | 12PM - 2:30 PM ET | Online

This live, online masterclass will provide you with unique insight into how some of today’s most successful artists are striking the perfect balance between their own unique, artistic vision and the evolution of the sounds of the day.

Using in-depth case studies, we’ll explore how diverse artists including Billie Eilish, Bruno Mars, Taylor Swift, Ariana Grande, and others have continuously evolved to stay relevant and ahead of the curve, all while maintaining their signature sound and a cohesive image and persona.

Over the course of this three-hour masterclass, you will learn:

  • How today’s A-list artists have evolved to remain relevant in this fast-changing musical landscape while remaining true to their artistry
  • What signature sounds have remained constant as their bodies of work evolve
  • How they’ve capitalized on and pushed the boundaries of, emerging trends, and put their unique spins on the sounds of the day
  • How they marry their sound, persona and image
  • Their use of cross-genre pollination to heighten the song’s reach potential
  • How they’ve successfully balanced innovation with just enough familiarity to keep evolving as an artist while at the same time meeting audience expectations
  • And much more

By attending this masterclass, you’ll walk away with a trove of new ideas you’ll be able to immediately apply to your creative process and a brand-new perspective on how to achieve success and longevity in a competitive music scene while remaining true to your unique artistry.

Attaining commercial success while staying true to your own unique creative vision is something that most artists struggle with.
The good news is that the two don’t need to be mutually exclusive! It’s a delicate balance that today’s most successful artists have mastered. How are they doing it?

Using in-depth visual and audio case studies, this live, online masterclass will explore how diverse artists including Billie Eilish, Bruno Mars, Taylor Swift, Ariana Grande, and others have continuously evolved to stay relevant and ahead of the curve, all while maintaining their signature sound and a cohesive image and persona.

Through these case studies, you’ll gain unique insight into how they are striking the perfect balance between their own unique, artistic vision and the evolution of the sounds of the day, providing you with a trove of new ideas you’ll be able to apply to your creative process.

Over the course of this three-hour masterclass, you will learn:

  • How today’s A-list artists have evolved to remain relevant in this fast-changing musical landscape while remaining true to their artistry
  • What signature sounds have remained constant as their bodies of work evolve
  • How they’ve capitalized on, and pushed the boundaries of, emerging trends, and put their unique spins on the sounds of the day
  • How they marry their sound, persona and image
  • Their use of cross-genre pollination to heighten the song’s reach potential
  • How they’ve successfully balanced innovation with just enough familiarity to keep evolving as an artist while at the same time meeting audience expectations
  • And much more

Whether you are at the start of your career or already established, it’s vital to understand the marketplace that you want to succeed in.

By attending this masterclass, you’ll walk away with a brand-new perspective on how to achieve success and longevity in a competitive music scene while remaining true to your unique artistry.

Your registration includes:

  • The live masterclass with plenty of time for your questions
  • The masterclass presentation deck
  • The masterclass video, which will be made available following the masterclass
  • Access to HSD-Connect, the Hit Songs Deconstructed private, invitation-only community and network, where you can connect with past and present masterclass participants
  • The State of the Hot 100 Top 10: Mid-Year Report A 100+ page report with compositional trends for today’s most successful songs. A value of $124.

Limited seats available.

Due to the intimate nature of this masterclass, there are limited seats available on a first-come first-served basis.

Hit Songs Deconstructed PRO Subscribers get 15% off and PREMIER subscribers receive complimentary access to this masterclass. Click here to request your discount code. Be sure to specify your subscription level when requesting your discount code.

Complimentary copy of The State of the Hot 100 Top 10 2021 Mid-Year Report with your registration!

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Your registration includes IMMEDIATE ACCESS to our 100+ page Mid-Year Trend Report, The State of the Hot 100 Top 10, which will get you in tune with how today’s most successful songs, artists and trends are evolving ($124 value at no cost to you).

Your Masterclass Instructor

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David Penn
Co-Founder
Hit Songs Deconstructed

David is a recognized expert in the craft and trends behind hit songs and has been featured by Billboard, Variety, Music Week, Canadian Musician Radio, BMI, Financial Times, and the Economist, to name a few. He also regularly guest lectures at top universities such as Berklee College of Music, NYU, and Frost School of Music, as well as at industry events such as Music Biz, DIY Musician Conference and others.

A music connoisseur of all time periods and genres, he is a “go-to” consultant for songwriters, producers, publishers and labels.

Frequently Asked Questions

What knowledge of songwriting and music theory do I need to understand what is being taught?
A solid foundation in the basic craft of songwriting and music theory is highly recommended.

Who is this meant for?
Artists, songwriters, producers and A&R/music industry professionals who are, or have the goal of being involved in today’s mainstream music scene.

What is the basis for the material covered?
We will focus on Top 10 hits by A-list artists including Billie Eilish, Bruno Mars, Taylor Swift, Ariana Grande, and others.

How will the material be conveyed?
The presentation will feature a combination of audio examples, graphs, charts, and commentary.

Will the video of the live masterclass be available after the conclusion of the masterclass?
Yes, the video is posted to the masterclass portal after the masterclass concludes.

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