ABOUT THE FOUNDERS
David Penn
As Founder and Editor-In-Chief of Hit Songs Deconstructed, Dave is responsible for Hit Songs Deconstructed editorial direction and spearheading new editorial products.Dave is an award winning composer/producer known for his edgy and evocative style of songwriting. He has 20+ years of recording/songwriting experience with a primary focus on Rock and Pop. Dave's experience as an analyst spotting trends for a major retailer coupled with his extensive music knowledge enables him to provide a unique, detailed look at the inner workings of hit songs. Dave is an ET member of the prestigious Manhattan Producers Alliance and currently lives in NYC.
"Penn's songwriting versatility and creativity across a vast spectrum of rock and pop music genres are a testament to his deep understanding, not only of musical history, but the commercial trends that drive what consumers want to hear."
- Ed Rivadavia Sr., Director Digital Marketing, RMG/JIVE Label Group
"David Penn is a talented composer whose music captures and powerfully conveys a wide range of emotion. I can easily imagine his compositions making a strong contribution to television shows and films."
- Jason Blume (Songwriter with more than 50,000,000 album sales; Author of 6 Steps to Songwriting Success, Inside Songwriting, and This Business of Songwriting, all published by Billboard Books)
"We've hired Dave to compose music for several commercials. He is very talented, his compositions are spot on and our clients are always very happy."
- Kierra Parlagreco, Filmworks
Yael Kruman Penn
As Co-Founder and Chief Marketing Officer of Hit Songs Deconstructed, Yael is responsible for the Company's strategic direction and spearheading strategic planning for Hit Songs Deconstructed.Yael has extensive experience developing and implementing integrated marketing campaigns, possesses in-depth knowledge of traditional, interactive and emerging media and has been published by several "must read" industry publications including BtoB, Chief Marketer, Website Magazine, eMarketing +Commerce and has been quoted as an marketing expert by several trade publications.
Yael is President and CEO of Imagine 360 Marketing (www.i360m.com) and Executive Editor of Marketer's Mix (www.marketersmix.com). Prior to founding Imagine 360, Yael served as Director of Marketing and Circulation for Dow Jones Financial Information Services where she was responsible for developing and directing the division's overall marketing strategy.
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